Be Cervix Savvy campaign to hit Scotland’s high streets and retail parks

The Scottish Government is investing £10k in a new ‘Be Cervix Savvy’ campaign to help raise awareness of the early signs of cervical cancer.

It will roll out the campaign in from mid-June – targeting shoppers in Scottish high streets and retail parks – with the help of volunteers from Jo’s Cervical Cancer Trust.

The campaign will launch on 18 June 2018 and run for five weeks, visiting Aberdeen, Dundee, Edinburgh, Glasgow, as well as Fife and Lanarkshire.

Jo’s Cervical Cancer Trust is the only UK charity dedicated to women affected by cervical cancer and cervical abnormalities.

It’s now looking for volunteers to join the roadshow and talk to people who visit the mobile unit and answer questions, share advice and information.

Health Secretary Shona Robison said: “We are making inroads in tackling cancer but we need to go further and develop innovative approaches that ensure everyone can get the information on screening they need, and raise awareness of the symptoms of cancer.

“Cervical cancer is largely preventable and screening is the best way to protect against the disease, yet one in four Scottish women still don’t get their regular smear tests.

“That is why this campaign is so important and will help us to catch cancer at the earliest stages.”

Robert Music, Chief Executive of Jo’s Cervical Cancer Trust, said: “We are delighted that the Scottish Government has funded us to bring our hugely successful Be Cervix Savvy Roadshow to Scotland.

“Starting in June and travelling over five weeks, we will  be speaking to women across Scotland about how they can reduce their risk of cervical cancer. In particular, we hope to save lives by focusing on areas where cervical screening uptake is especially low.”

The move is part of the Scottish Government’s £100 million Cancer Strategy to improve prevention, detection, treatment and survival rates.

About lyndahamiltonparker 444 Articles
Lynda Hamilton Parker is a Scottish PR expert and independent publisher

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