Are Brits finally shunning fast fashion?

The government may have, this week, rejected plans to force retailers to tackle fast fashion, but new research shows there’s an appetite among consumers to take matters into their own hands by changing their shopping habits.

According to a survey of 1,000 UK adults (released to mark the launch of, which makes it easy to buy and sell quality preloved clothing by high street brands), 1 in 4 (26%) of British women are now worried about buying new clothes, due to the environmental impact of fast fashion.

This appears to also be impacting their spending habits. Many women are now pursuing alternative, more ethical methods of getting their shopping fix – with nearly 2 in 3 (64%) saying they’d happily buy second hand and preloved items, marking an increase of 45% from 2016.

One in 5 (18%) British women also admit to feeling guilty when buying new clothes, as they already own so many.

1 in 3 (31%) British women who say they are now conscious of the issues surrounding fast fashion, such as water wastage and unwanted clothes going to landfill.

And supply is matching the demand, as an increasing number of platforms are now available to allow consumers to shop sustainably in a convenient way.

The news comes in a year which has seen a growing tide rising against fast fashion practices. Only this month, activists Extinction Rebellion brought Bristol city centre to a standstill to protest the waste in the fashion industry. 

Eric Gagnaire, managing director at, said: “It’s great to see British consumers becoming more conscious of the impact their shopping habits are having on the environment.

“Consumers are now considering the clothes in their wardrobe in a whole new way and thinking about not only the manufacturing process and the environmental and social impact of this, but what happens when they are done wearing items. 

“We have seen an increase in shoppers wanting their clothes to have a second lease of life – whether they sell, donate or upcycle them – rather than just sending them to the landfill.

“This, coupled with the research, shows just how much attitudes have changed and how British women are making a move to become more conscious consumers.” 

Patatam is thought to be the UK’s biggest online preloved fashion retailer, providing quality women’s and children’s clothing at prices 70% less than the high street, via its website.

Consumers can also sell their quality, preloved clothing directly to Patatam using its free Patabag service, with no fuss.

Patatam offers free delivery in 48 hours with no minimum spend, £2 next day delivery and free returns.

For more information or to order a Patabag, go to

Patatam provides quality pre-loved women’s and children’s clothing at prices 70% less than the high street, via its website.

All clothing comes with free 48 hour delivery service, £2 next day delivery service, free returns and no minimum spend on orders to make ethical shopping more convenient that ever.  

Patatam clothes are sourced from charity shops, housing clearance centres and from the public using Patatam’s Patabag service, which allows the public to resell clothes from a selection of high street stores to Patatam without having to handle the sale themselves.

The business aims to reduce clothing waste in the UK by providing an online platform from which consumers can give clothes a second life or buy preloved clothes.

About lyndahamiltonparker 500 Articles
Lynda Hamilton Parker is an award-winning PR consultant, journalist, editor and publisher based in Scotland. She is the founding publishing editor of Good Health Magazine.

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