A new, luxury perfume made with essential oil extracted from oud – a rare substance which comes from the bark of the Aquilaria tree, which is only found in the Middle East, Northern India and parts of China – has launched in the UK.
The Al Rehab fragrances were launched on Friday (18 October) at a special reception at The Balmoral in Edinburgh by ADE Exports, a company established to bring a curated collection of luxury goods from around the world to the UK.
ADE’s first collection – Forever – features a range of fragrances for men and women made from oud essential oil which is then blended with a range of scents, such as rose, pomegranate, leather and tobacco.
Divya Warrier, CEO of ADE Exports, was born in India and raised in Saudi Arabia. She grew up surrounded by scents based on oud and when she moved to Edinburgh eight years ago was disappointed to find they were hard to come by here.
“I quickly discovered there were very few oud-based fragrances available here, and those that are available are very expensive and contain hardly any oud,” says Divya.
“I knew I could source top quality products in the Middle East and sell them here at a much more reasonable price.
“That was what gave me the idea to establish ADE Exports and I am so excited to have been able to make my dream a reality. I am now sourcing other luxury products to bring to the UK.”
The fragrances will be available for sale before Christmas in a small range of exclusive stockists.