The Endorphin Dealer Institute (Edi) has released a new, non-alcoholic feel-good hemp spirit enhanced with nootropics and relaxing adaptogens
The master distiller who helped to develop Seedlip, the first distilled non-alcohol spirit, has created a distilled endorphin spirit, which is a unique blend of hemp, CBD, nootropics and adaptogens, for the newly-established Edi.
Anthony Wilson has expertly crafted Spirited Euphoria from natural hemp terpenes and the purest CBD isolate, combined with cognitive-enhancing nootropics and relaxing adaptogens, to help people feel good and unwind after a busy day, without inebriation or a hangover.
The Edi, which is a pioneer of distilled endorphin spirits, says it replaces the effects of alcohol thanks to its unique blend of ingredients which trigger feelings of pleasure and relaxation, without the downsides of alcohol.
“Drinking, its effects, and the ways we socialise have been untouched for thousands of years,” says Edi co-founder and world-renowned French racing driver Jean-Éric Vergne.
“Spirited Euphoria changes that, offering a refined way to relax and feel good in certain occasions and at certain times when alcohol isn’t quite right, but when that ‘unwinding’ sensation might still be appreciated.”
“Spirited Euphoria’s new kind of alcohol-free enjoyment offers something entirely different in non-alcoholic spirits,” adds Edi co-founder Alexander Jakobi.
“Alongside its pleasurable feel-good endorphin effect and zero hangover, it also brings to life the beautiful and intriguing range and variety of natural hemp flavours offering something really quite special.”
The Edi says curious drinkers will enjoy its deliciously aromatic, complex and layered balance of citrus green, herbaceous hemp and peppery spice flavours, followed by a smooth, woody finish.
Spirited Euphoria mixes with plain soda water, flavoured soda waters and tonic. It also contains just two calories per serve, is THC-free, alcohol-free, vegan, sugar-free, carb-free, gluten-free and 100 percent natural.
The Edi says Spirited Euphoria is ideal for occasions as wide ranging as wanting to avoid drinking alcohol on a night out, unwinding the night before a big day at work, a social gathering where you want to stay ‘switched on’, or simply as part of a longer-term goal to drink less, or more mindfully.
It claims that as people drink it more frequently, they will feel more. The beneficial effects of Spirited Euphoria’s nootranical blend is said to build over a period of time to create the ‘Edi Effect’ – a noticeable ‘feel-good’ sensation, with no ‘morning after’.
The active functional ingredients work together to create the effect – which everyone experiences in their own way, but is typically an uplifted and relaxed feeling created from the endorphin effects of hemp, nootropics and adaptogens.
Both Jean-Éric and Alexander are Formula E racing futurists – a motorsport championship that uses only electric cars.
In 2019, in the sunshine by a pool in Santiago, they realised they needed a new kind of drink.
They wanted to relax, but also remain sharp for a race the following day – a release, but without the effects of alcohol.
They’d seen firsthand how to disrupt racing without petrol and so set their sights on creating feel-good spirits without alcohol.
They partnered with drink innovators Anthony Wilson and Helene Locke to bring their vision to life using a complex blend of high-quality natural, active and uplifting ingredients.
Spirited Euphoria is Edi’s first release in its range of luxury distilled endorphin spirits. A second is due to be launched in early 2022, followed by a third later in the year.