Health stores up and down the country are celebrating the UK’s first ever Indy Health Week, pioneered by ethical vitamin company Viridian Nutrition
The week-long campaign between 23 and 31 October is designed to champion healthier lifestyles and raise awareness of how independent health stores can help – honouring their contribution as a first line of defence in keeping us well.
The campaign is being backed by three-time London Marathon winner Paula Radcliffe MBE, who has been a lifelong advocate of independent health food stores.
“I’m absolutely thrilled to be involved in Indy Health Week and supporting local independent health stores,” says Paula.
“Over the past 18 months, I think people have become more invested than ever in supporting their health through the right diet and supplementation, quality sleep and by making positive lifestyle choices – all things which are championed by independent health stores.
“It was through advice from local health stores that I learned the vital components of a healthy diet to support my lifestyle, especially in the areas of sport, studying and recovery.”
Health Food and More is one of the independent health stores taking part.
The Kirkcaldy store, which is also home to Fife Herbal Dispensary, has long championed the importance of mind-body self-care; the planet’s abundance of pure, health-giving ingredients, and the need to work in harmony with nature.
As part of the campaign, you can download a voucher from the Indy Health Week website and visit their local independent health food store to get a free ‘Foundations of Nutrition’ sample pack worth more than £20.
Supplied by Viridian Nutrition, the packs include three supplements and a book written by qualified nutritionist Jenny Carson.
They will be available to collect from Health Food and More from 23 to 31 October.
“We’re absolutely thrilled to join the Indy Health Week campaign to support people in the community with achieving their healthier lifestyle goals,” says Keren Brynes Maclean of Health Food and More.
“Indy Health Week is a great opportunity to come in and learn how making positive lifestyle adjustments to diet, exercise and sleep can help with long-term health and wellbeing, an area we feel very passionate about.
“It also serves as an introduction to everything healthy, sustainable and planet-friendly from wholefoods, vitamins, organics to Fairtrade, vegan, cruelty-free products and much more.
“Above all, the campaign highlights that health food stores can work alongside the healthcare system and provide personalised solutions for people’s specific needs.”
“During Indy Health Week we will be redeeming vouchers for Foundations of Nutrition sample packs and in addition we will also be running our own daily promotions to celebrate this special week.”
Viridian Nutrition founder and managing director Cheryl Thallon said: “After the last 18 months and the increased focus on health, the campaign will raise awareness of how health stores can support the work of the NHS and help people to reach better health through diet, exercise, sleep and lifestyle interventions that can make a proactive difference.
“Shockingly, data shows that many people use Google to learn about their health and they go online to research conditions affecting them.
“This information can be incorrect and unreliable so Indy Health Week will promote independent health food stores and the expertise they can offer.”
Indy Health Week was created to encourage people to visit the UK’s independent health stores to support healthy lifestyles.
Viridian Nutrition says many chronic health conditions can be improved or even avoided through lifestyle adjustments with diet, exercise, and sleep.
And that hese stores promote self-care, offering a first point of call for a range of ailments, and have become increasingly vital as the healthcare system continues to deal with the effects of the pandemic.
To find out more about Indy Health week, find your nearest store and pick up your free seven-day Foundations of Nutrition pack, click here.